Become a Heineking: Recycle your way to the throne

Following my previous post on “gamification”, this post will feature a video/concept which students from Miami came up with. I do notĀ  know whether the idea has yet been implemented (which is silly because it should be!!!!!) but when I saw this video I was immediately captured by the concept of it. So here it…

Game face on: why brands are steping up their games

More and more we’re seeing websites with “Games” tabs or games built into their campaigns. Do any of you remember from week 2’s lecture when guest speaker Simon spoke to us about Nissan’s games. For this post I wanted to examine why we’re seeing more and more “gamification”. “Brand consultancy Millward Brown predicts gamification will…